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Hello.

I'm Heather Buchma (she/her), a design leader with over 10 years of experience in digital design.

I am passionate about empowering designers and building digital experiences that delight users and drive business goals. I am currently focused on leading growth product design as Director of Product Design, Growth Product, for CNN+, a brand new direct-to-consumer streaming subscription service from CNN (launching in 2022).

Some other brands I've worked on:

Bankrate

Financial Goal Setting Platform

Work

PGIM (Prudential Global Investment Management)

Digital Transformation

THE POINTS GUY

Rewards Travel App

Buying a House

Bankrate

Mortgage Calculator

Father and Son Watching TV

DIRECTV

eCommerce Solution

The Bump

Pregnancy Tracking App

Headshot-HeatherBuchma.jpg

About Me

I'm a product design leader with a passion for finding synergy between user goals and business goals, and bringing talented people with diverse backgrounds and skillsets together to solve complex problems. As a people-leader, I believe my job is to remove barriers that keep my team from being able to create their best work and identify opportunities for growth and development.

When I’m not designing, I enjoy dabbling in other art forms, such as hand-lettering and watercolor painting. I’ve recently developed a love of indoor rowing, and am trying really hard to love running (but am not there yet).

About

Let's Talk

If you'd like to talk about opportunities, a project, or simply chat about experience design – feel free to drop me a line.

Talk to you soon!

Contact
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