Hi, I'm Heather Buchma. I currently work at Red Ventures as the Director of User Experience. I believe in creating intuitive digital experiences that delight users and drive KPIs.
DIRECTV Digital Cart
Working collaboratively to understand a complex product with complicated API requirements to build a user-centric digital buy flow that converts.
Rebuilding a Home Services marketplace to appeal to a broader audience and match users to the best products in their area.
Case study coming soon
Shine Fertility App
A beautiful, simple app that helps women learn about their fertility, and calculate their menstrual and ovulation cycles, whether avoiding pregnancy or trying to get pregnant.
Composer Campaign Manager
Building a tool that allows brands and Brand Managers to launch and manage print and digital ad campaigns.